top of page
Blogs.📝
Product Strategy, Devlogs, UI/UX, Game Design, Marketing and more.


Modernizing 25 Years of Neopets
How do you save a 25 year old digital legend when its foundation Adobe Flash dies overnight? This article explores the strategic approach to modernizing Neopets. I dive into the producer’s role in technical triage, using an Impact vs. Effort matrix to prioritize legacy features and leveraging Ruffle emulation to restore 100+ games. Learn how we transitioned from waterfall to agile sprints to build a foundation for Neopia for years to come.
Jan 164 min read


The Void Within: The Strategy Behind Reviving Neopets Plots
How do you reboot a new feature after a 6 year hiatus? In this deep dive, I break down the production strategy behind Neopets’ latest plot, "The Void Within."
Jan 105 min read


Designing for Engagement: How Neopets Captivated Audiences Across Generations
In celebration of our 25th Anniversary we'll be talking about Neopets and how we continue to bring in players after so many years!
Mar 7, 20257 min read


Path of Kami Post Mortem - Part 1: Game Production
Part 1 of the Post Mortem Devlog series for Path of Kami Journey Begins. This blog focuses on the design and development of the game.
May 31, 20238 min read
bottom of page



