In this article I discuss closing the value gap for Neopets Premium by increasing value in perks to target a range of player personas. Learn how we utilized perks to build a stable, recurring revenue pillar.

How do you save a 25 year old digital legend when its foundation Adobe Flash dies overnight? This article explores the strategic approach to modernizing Neopets. I dive into the producer’s role in technical triage, using an Impact vs. Effort matrix to prioritize legacy features and leveraging Ruffle emulation to restore 100+ games. Learn how we transitioned from waterfall to agile sprints to build a foundation for Neopia for years to come.

How do you reboot a new feature after a 6 year hiatus? In this deep dive, I break down the production strategy behind Neopets’ latest plot, "The Void Within."