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Blogs.📝
Product Strategy, Devlogs, UI/UX, Game Design, Marketing and more.


Modernizing 25 Years of Neopets
How do you save a 25 year old digital legend when its foundation Adobe Flash dies overnight? This article explores the strategic approach to modernizing Neopets. I dive into the producer’s role in technical triage, using an Impact vs. Effort matrix to prioritize legacy features and leveraging Ruffle emulation to restore 100+ games. Learn how we transitioned from waterfall to agile sprints to build a foundation for Neopia for years to come.
Jan 164 min read


The Void Within: The Strategy Behind Reviving Neopets Plots
How do you reboot a new feature after a 6 year hiatus? In this deep dive, I break down the production strategy behind Neopets’ latest plot, "The Void Within."
Jan 105 min read
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